How To Write Amazing Content That People Want To Read

Anyone can write well given enough time, patience, and practice.

However, there is no guarantee that what is written is good or will appeal to the audience.

A picture might be worth a thousand words, but it is not going to make anyone stay unless there is something meaty backing up the visual.

It is not enough to have just eye-catching visuals. Beautiful images and thumbnails may bring in your targeted audience. But, if your content is not appealing or doesn’t have the impact you are aiming for, nobody is going to stick around.

Along with good images, you need to handle the crux of your content, i.e., the written portion with care. You need to leverage your words to maximum effect and convert potential leads into confirmed sales.

So how do you go about writing amazing killer content that your visitors want to read?

The best way to ensure repeat visitors on your website is to create a process that works for you and streamline it.

Write Content That Converts

1. Headline

Your headline or title is what the audience is going to look at first.

If the title isn’t catchy, it’s not going to be clicked. The title should be able to capture the interest of your target audience at first glance.

You have an end goal you want to achieve by writing the article, so your headline needs to reflect that.

However, if you get stuck choosing something witty or creative, you can make use of the many free tools available online.

CoSchedule and ShareThrough are two of the free helpful tools that help in crafting fantastic headlines.

2. Audience

Before you outline your content, you need to know your target audience. People might be looking at your content in response to a pain point they want to resolve.

Do a little research into what your audience is looking for. Type in your keywords in Google or any other search engine — make a note of the first few results to understand the most popular posts.

Research your audience to understand what tone you need to use to have maximum effect. A younger demographic would prefer a more casual approach, while a slightly older demographic might like the content to be more formal.

3. Presentation

You might be well-versed in your chosen topic. You may even have thousands of words of content written. But if you don’t present your topic correctly, then it won’t get the attention it deserves.

Write short paragraphs one or two sentences long. Your sentence can even be one word long as long as it conveys what you want to say.

Long lines of text with no breaks in between might bore your audience and cause them to back out. Using bullet points is another way to keep your article crisp and concise.

The best way to ensure that your text is readable is to run your post through an editing tool like the Hemingway Editor.

To check that your article is grammatically correct, use an online editor like Grammarly.

4. SEO

You hear it everywhere — have you done SEO on your content? It’s true, just writing good content is not enough — you need to enhance it in such a way that your article pops up whenever certain words are searched.

Before sitting down to write your article or blog post, you need to do research into which keyword will be more effective in getting more views for your chosen topic. An SEO article will help you rank in SERP.

You should write your article or blog post with the intent of being recognised.

5. Objective

While crafting your content, you need to be sure about meeting the objective of your article. Ensure that your article is the answer to the question your audience is asking. To guarantee that your audience understands your article, format your content in a way that is easy to understand.

Your article needs to have a flow to it. There should be an introduction on the topic, then a body text explaining or resolving the issue, and a conclusion with a good CTA.

These three points are vital to getting conversions on your content.

6. Perfect Combination

A text-heavy article is not exactly an appealing site. If your article or content reads like a novel, your audience might prefer to bounce back and read something else.

An image-heavy or video only post would be amazing only if it manages to convey correctly the context of your blog post. The perfect blog post or article should be a perfect mix between images and text or text and videos to properly educate your audience on your chosen topic.

Ensure that your content has a visual balance between text, images, and video to bring maximum appeal to your content.

7. Medium

Content is displayed differently over different devices. A desktop or laptop has a wider screen, while a tablet, iPad, or phone has a smaller screen.

With a phone performing the same functions of a computer, a vast amount of content is consumed over smaller devices.

Ensure that your entire article or post looks good on all devices. This guarantees that the audience gets a good experience right off the bat.

Takeaway

Writing good content is a process.

These 7 points should get you a headstart on how you can present your content in such a way that even the most passive reader will try to engage with it.

A great way to ensure that your content turns out amazing is to maintain a content strategy.

Following a strategy allows you to create a rough draft right off the bat for your chosen topic. The process also makes sure that you hit all the points you want to convey to your audience.